3coast enhanced www.3coast.com as part of its brand refresh campaign. With structured navigation and new e-learning resources, the Web site provides technology leadership and business owners with more information to facilitate research and buying decisions for IT services and staffing.
“Our goal was to build a more visually appealing site that tells the 3coast story, clearly illustrates our IT service and staffing offerings, and provides resources for consumers in any stage of the IT buying process,” said Holly Gunn, marketing manager at 3coast.
The site encourages visitors to download white papers and e-books on business technology topics such as managed IT support, business continuity planning and enterprise resource planning. The e-learning resource center provides consumers with case studies, client testimonials and the option to schedule a Web demo.
Each page of the site features a panel in the sidebar, which displays links to articles from the company’s blog. Articles are aggregated based on their relevance to the content on that specific Web page.
In addition to blogging, 3coast offers easy ways for visitors to connect with the company via its social media channels. An opportunity to subscribe to the Web site’s RSS feed is prominently posted on the bottom footer, which remains on every page of the site. Links to the company’s Facebook page and Twitter account are also displayed on the footer. The company offers an easy sign-up form for its monthly e-newsletter, asking only for an e-mail address.
Whether entering the site from the home page or a landing page, structured navigation allows visitors to quickly travel from managed IT services to business solutions to IT staffing. Job seekers and visitors interested in industry-based solutions can easily travel their own path.
“The improved site is designed to demonstrate how technology can be used to drive business growth, while highlighting our experience and expertise in managing and implementing successful business technology solutions,” said Stephen C. Sweeney, chief operating officer at 3coast.
Founded in 1980, 3coast is a Houston-based business technology services firm that solves business problems and helps companies grow through technology solutions, people and processes. 3coast provides managed IT support for small and medium businesses, business technology project and consulting services, and IT contract and permanent staffing. As a strategic partner, 3coast examines each client’s business vision and then designs and implements technology solutions to support that vision. For insight on leveraging technology to boost operational efficiencies and drive competitive advantage, visit 3coast’s blog at www.3coast.com/blog. For more information on the company, visit www.3coast.com.